Native Mobile is Dead

Avatar Nutrition bucks the norm and provides its consumers with a progressive web app (PWA) in lieu of native mobile development

Many would argue that, today, phones are merely forums for the myriad applications that now exist in Apple and Android digital marketplaces.

Sure, the basic functions of phones are ever important and useful; but, even now, there are apps that seek to circumvent these same integral elements, e.g WhatsApp, Skype, etc.

There's an app for that, the modern adage reminds us. However, is this a sustainable market? Has it become too saturated?

Boyd E. Hemphill, Chief Technology Officer at Victory, outlines a case for the departure from native mobile apps in favor of progressive web applications. Citing many brands and Victory clients that have taken up this charge, this article delves into the reasoning behind why, as consumers, we should begin to appreciate and adopt web applications instead of cluttering our screens with a rainbow of icons.

Read the rest here.