Marketing: Strategy & Execution

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Marketing Strategy & Execution

PESO Marketing refers to an integrated approach to marketing that combines four different types of media: paid, earned, shared, and owned media. Paid media includes advertising and sponsored content, earned media refers to media coverage and public relations, shared media is social media, and owned media is the content that a company creates itself, such as a website or blog. The three largest benefits of PESO marketing over traditional approaches are:

  • Amplified reach: PESO marketing allows businesses to reach a wider audience through a variety of channels. By combining paid, earned, shared, and owned media, businesses can create a comprehensive marketing strategy that reaches potential customers where they are most likely to be found.
  • Improved credibility: Earned media, such as media coverage and positive reviews, can help establish a business as a credible and trustworthy source in the eyes of potential customers. This can lead to increased brand loyalty and improved customer acquisition.
  • Cost-effectiveness: By integrating different types of media, businesses can create a more cost-effective marketing strategy. For example, sharing content on social media and optimizing for search engines can help businesses gain visibility without the need for expensive advertising campaigns. Additionally, earned media can be obtained at no cost, making it a more cost-effective option than paid media.

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