![](https://victorycto.com/wp-content/uploads/2019/12/chrischilek_instinct_versus_data_no_words_no_letters_f28c5623-708b-4efb-972c-0599257331f4-768x768.png)
A Quick Study: Instinct vs. Data-Driven Marketing
Data-driven marketing is the biggest trend in recent years, but many companies and marketers still rely on their gut and ignore data that contradicts their efforts, leading to a need for a mindset change in marketing to use data to inform new approaches. Testing and measuring is crucial in finding what works for a specific business and a data-driven approach can lead to the highest ROI.