With AI’s ability to analyze and interpret vast datasets, businesses can look forward to highly personalized marketing strategies and customer interactions.
HubSpot’s acquisition of Clearbit is a testament to the company’s commitment to providing cutting-edge technology and enhancing its AI platform.
Two popular tools for managing customer data are Customer Relationship Management (CRM) and Customer Data Platforms (CDP). In this article, we explore the key differences between a CDP and CRM, including their features, benefits, and limitations. We will also explore how businesses can choose the right tool for their specific needs and goals.