![](https://victorycto.com/wp-content/uploads/2019/03/4f8b-a9ac-b774479badc2-768x768.png)
Should You Have a Customer Support Handle on Social Media?
Companies should carefully evaluate the need for a separate social media handle for customer support, as it can create complexity, build silos, and reinforce a fragmented identity, while customers want a frictionless experience and tend to reach out wherever they can find first.