Podcast with John Cunningham, CTO of Victory: Dave Albert’s CTO & Co-Founder Talk
From clients being taken advantage of, to mass team walkouts, to frantic phone calls in the middle of the night, to AWS accounts being held
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From clients being taken advantage of, to mass team walkouts, to frantic phone calls in the middle of the night, to AWS accounts being held
Data-driven marketing is the biggest trend in recent years, but many companies and marketers still rely on their gut and ignore data that contradicts their efforts, leading to a need for a mindset change in marketing to use data to inform new approaches. Testing and measuring is crucial in finding what works for a specific business and a data-driven approach can lead to the highest ROI.