Tag: Data Science

A Quick Study: Instinct vs. Data-Driven Marketing

Data-driven marketing is the biggest trend in recent years, but many companies and marketers still rely on their gut and ignore data that contradicts their efforts, leading to a need for a mindset change in marketing to use data to inform new approaches. Testing and measuring is crucial in finding what works for a specific business and a data-driven approach can lead to the highest ROI.

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