Category: Thought Leadership

I Want My Engineer’s Time Back

Charity Majors, founder of Honeycomb, emphasizes the value of engineers’ time and the need to avoid wasted efforts. She highlights the impact of language on productivity and cost in meetings and how overloaded terms can cause confusion and cognitive interference.

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A Quick Study: Instinct vs. Data-Driven Marketing

Data-driven marketing is the biggest trend in recent years, but many companies and marketers still rely on their gut and ignore data that contradicts their efforts, leading to a need for a mindset change in marketing to use data to inform new approaches. Testing and measuring is crucial in finding what works for a specific business and a data-driven approach can lead to the highest ROI.

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Why you need to think about alignment when you set up your business

The Victory model is a breath of fresh air for high-performing executives who are tired of being bogged down by traditional organizational structures and politics. By aligning compensation with what’s best for the broader business and its clients, Victory empowers top talent to do what they do best, leading to a more tenable framework for business leadership.

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